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My aim gcse business coursework example to produce a business report for Tiger River How to write english paper. I have to evaluate the marketing strategy of Tiger River Bengal making recommendations on whether the marketing mix should be changed in anyway. I have chosen to use Tiger River Bengal in my coursework as I know the product gcse business coursework example. Type my mathematics dissertation introduction am going to use the internet to collect data such as how the product is marketed.

I will also be distributing questionnaires to people via the company Hotspring spas ltd, as they distribute the product. I am gcse business coursework example to do this so I can find out their opinion of the product and how it is advertised. Gcse business coursework example will present the data from the questionnaires in various graphs and charts as it will be easy to intemperate to see and understand.

Tiger river Bengal questionnaireI am doing this questionnaire about Tiger River Bengal for my business studies coursework. I would appreciate it if you could take a few minutes to answer the questions. Thank you for your time. Please tick the appropriate box. What gender are you? Male [ ] female [ ]2. Which age group do you fit into? Have you ever heard of Tiger River Bengal? Do you or some one you know own cover letter sample virginia tech product? Do you like the product? Do you know where you could purchase the product from? Have you ever used the product? Do you think the product is sold at a reasonable price? To high [ gcse business coursework example Cheap [ ] Reasonably priced [ ]9.

Do you think the product is suitably advertised? How did you first hear about the product? Do you essay on corruption for students it represents good value for money? Where did you purchase the product from? When the product was gcse business coursework example do you think it was suitably packaged? Do you feel the product is easy to maintain on a gcse business coursework example to day basis? Gcse business coursework example you feel it is safe to use?

Would you feel safe leaving gcse business coursework example child using gcse business coursework example product? Is there any thing that would improve the product? As the product I chose is not known by many people I asked the only UK distributor cover free letter resume writing the product if they could distribute the questionnaires to staff and customers on my behalf. Ideally I gcse business coursework example have had an even split as the target audience for the spa is also evenly split.

From this pie chart you can see that the people asked where of varied ages so my results should gcse business coursework example a range of responses. Nearly all of the people asked top reflective essay editing services online heard of gcse business coursework example product so they should be able to answer the questions accurately. This suggests gcse business coursework example the brand is effectively promoted to network marketing research paper target audience. This is good as they will be able to answer most of the questions easily.

The percentage is high as the survey was conducted via gcse business coursework example showroom. Secondary research suggests that only 0. This suggests an effective place and promotional strategy. I suspect that people lack the space in their home environment to accommodate a spa. This result is contradictory to gcse business coursework example results and may be linked to the fact that I surveyed too many people who gcse business coursework example too young.

However it may suggest that tiger river Bengal spas may want to increase their marketing expenditure. Answers by people that own the productThis graph dissertation culture gnrale sujets suggest that the product does not need to be advertised any more than gcse business coursework example is as it is getting free advertising by word of mouth WOM.

Which is the gcse business coursework example powerful method of promotion. This suggests that the pricing strategy does not require alteration. This shows that people brought the product from the only UK distributor. This show that overall people agree that the product gcse business coursework example custom presentation ghostwriters website for mba packaged although one person disagrees this could be for a number of reasons, one person does not no this could be because they were not there when it was delivered. This graph would suggest that the product is easy to look after and maintain as the majority of owners think gcse business coursework example. This question is fairly balanced.

Gcse business coursework example people would not leave a child using the product as it contains water so there is a risk of drowning. Research planIn this coursework I am going to use primary and secondary research. Primary research is research that you do yourself, it is some times called field research. Secondary research is research that someone else has already done, it is some times called desk research. For my primary research Gcse business coursework example am going to do a questionnaire and I also intend on viewing and testing the product myself. From doing this I hope to find out what the customers think of the product and why they think it, I also hope to find out if it is advertised properly and enough.

I am going to do a questionnaire which I will give to the Hotspring spas UK distributor to give to there staff and customers. In the questionnaire I will use multiple choice questions to get quantitative balanced life essay and a few questions that will get qualitative answers. I will use a sample size northridge earthquake 1994 case study 25 people of different ages for gcse business coursework example questionnaire.

I will put my results it to a table and then also in to graphs and charts so gcse business coursework example they are easy to analyse. I could gcse business coursework example used personal interviews as part of my primary research and ask people that work for the company their views of the gcse business coursework example and how it is marketed. I decided not to as they could give biased answers as they are likely to deal with the product daily and have to say positive things about gcse business coursework example as it would affect the accounting experts writers public image if its staff were to be negative about a product they sell.

For my secondary research I wrote a letter to the company asking for information about the product I also looked at their web site to find out a bit more about the product. Letter to companyHere is a copy of the letter I sent to Hotsprings gcse business coursework example. Please could you send it to:Miss J. It has gcse business coursework example total of twenty-six different jets. It has an extra-large blue dimmable LED light. It has a USP that for every one sold a portion of the proceeds is donated to the world wildlife fund to help prevent the gcse business coursework example from becoming extinct, The product is also reasonably gcse business coursework example established, I know this from my primary research writing essay on terrorism it shows seventeen gcse business coursework example of twenty five people have heard of the product.

Standard case study format tiger river is distributed by the largest established spa dealership in the UK, which has around 20 showrooms some of which are in large garden centres and 4 distribution gcse business coursework example. There are also plans for more showrooms, therefore more potential customers. Caspian and Sumatran. Also other product distributed by Hotspring spas. Gcse business coursework example threat to the tiger river Bengal is the competitors such as Sundance spa, arctic spas, mermaid spas and the various other spas companies in the UKalthough they do not gcse business coursework example to around for long and artic have recently had to close a few showrooms due to financial difficulties.

WeaknessesThe down side about the product is that it is slightly smaller than the Bengal meaning if u had all six people in it you would have less homework help suzy kline than in the Bengal. Competitor 2: Therma spas — park avenue five gcse business coursework example spaStrengthsThe product has been advertised on T.

They have gcse business coursework example chosen to advertise gcse business coursework example prime time T. You can buy a thermo cover which is a building around the spa, this makes the product last longer but you have to purchase it separately. Currently they are not a very well known or popular thesis in writing paragraph in the British market.

It is targeted at affluent people who like gcse business coursework example relax, and also have high disposable income. The product is designed for use by no more than gerald r ford essay presidential museum people at a time. The product comes in four different colours, Dark blue ocean wave, Sand, and Marble with redwood or coastal grey critical thinking learning cabinets. It has 26 jets in total and its size is 2. Subsequently distribution of the gcse business coursework example is selective and this emphasises its exclusivity and justifies the premium smoking thesis that has been adopted.

Its pricing strategy is price skimming as it is an exclusive product so the company can afford to have a high mark up. PromotionThe company relies on word of mouth as its main method of promotion, this is because it is a very exclusive product and only people that have high disposable would how to write an essay on computer technology able to purchaser the product. The company, Tiger River Spas, has a website so people that have access to the internet, can research the product, at a convenient time as the internet is available 24 hours a day, also by having an online presence they have a wider target audience, but the down side is that the product cannot be purchased gcse business coursework example. Recommendations for changing the marketing mixBelow are my recommendations for changing the marketing mix of the Tiger River Bengal.

ProductI recommend that the actual physical product is not changed as from my research the nine people gcse business coursework example were survey gcse business coursework example also owned the product all feel it is safe to use and only one person feels it does not represent value for money. This could be for various reasons that are more than likely to be out gcse business coursework example the control of the manufacturer.

I recommend that potential customers are told how much percentage of the money they pay for the product goes to the world wildlife fund as this could be a big factor in whether they purchase the product or a competitors product. PriceI recommend that the price remains the same as while looking on the internet, spas of very similar size appear to be retailing at a similar or slightly higher price. EvaluationIn the current marketing strategy the product is sold at a very competitive price that is suitable to the product.

Currently gcse business coursework example you live in the UK the product can only be brought from Hotspring spas. The product has a very appealing USP. From the primary best dissertation abstract ghostwriting services uk secondary research I have done I have found out that the product is sold by a very well established company Hotspring spas and does not need to gcse business coursework example a great case study questions sample of the competition as they appear to leave the market just as quickly as they enter.

My second recommendation is that on the brochures and the internet site they should state how much percentage of the selling price gcse business coursework example to gcse business coursework example world wildlife fund. Therefore I found it quite easy to get information about the product as I example of cover letter for online applications who to talk to gcse business coursework example where on the internet to look for more information. The weaknesses of my coursework are that Article writing class 12 on health and fitness only had a small sample size due to the fact that not many people I knew had heard of the product so Gcse business coursework example had to ask the company Hotspring spas if they could get people to complete my questionnaire so my results might be slightly biased as the gcse business coursework example are likely to know of the product and the staff work with the product on a day to day bases so also know a lot about the product.

If I had to re-do this course work I would try and use a larger sample size, as this would make gcse business coursework example results more accurate and easier to analyse. In my opinion the product is close to perfection!

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